Don’t Cry If Your Book Isn’t Selling

The lament usually goes something like this: I was published by this small publisher who did nothing to market my book and because of that it sold only a few copies. Authors reference the fact that with a small publisher there’s no book signings, no full page ads in the New York Times and no […]

Do Publishers Market to Readers?

Do publishers advertise books? Yes, but not directly to readers. Larger publishers produce book catalogs that are sent through their marketing department to their distributors, who, in turn, send them to bookstores. Publishers also send books to reviewers at Publisher’s Weekly, Kirkus, and The Library Journal. Do reader subscribe to these review magazines? No. These […]