Authors Hate Marketing Books

Everyone hates marketing books. So if you hate marketing your books, you’re normal. If you have a great book, it can make you very rich. If you don’t believe it, ask any famous author and, while you’re at it, also ask him or her whether they also hate marketing. I believe you’ll find they not only hate it, they despised it. The difference, you’ll also discover, is that even though they despised it, they know if they don’t let their reader know about their current and next books, they won’t have any readers.
There are approximately 341 million English speaking people in the world and another 508 million whose second language is English. English is also the official language of the United Nations. So what does this mean? It means there are huge numbers of people out there who might read your book. So getting a few thousand of them to buy yours is a drop in the bucket.
When looked at that way, the ratio of potential sales versus potential reader and the effort needed to sell books is actually quite small. After all, a book is an entertainment devise and everyone loves to be entertained.
Not changing the subject, but if you know 100 people and you pitch your book to them, 10 will actually buy it. Take that a bit further, suppose you could somehow know and engage in dialogue with 850,000,000 people—all the people the world who speak English—wouldn’t your potential sale be about 85,000,000 books. Authors, on average, receive about a dollar a book in royalties, so you have in your hands the potential to be a very rich person—almost as rich as Donald Trump.
It takes only 50,000 sales to be a New York Times Bestselling Author. Isn’t 50,000 sales a drop in the bucket when there’s a potential readership of 85,000,000 who would buy your book if 850 million readers knew about it?
Let’s not be greedy. How can you sell a mere 1000 books a month? Or to put another way, how can you make a $1000 a month with very little effort? Also, while you’re at it, how many hours a day do you spend at work? How many of those hours does it take you to make a $1000? Do you put that many hours into marketing your book?
Ask yourself the following questions:
Do you have a blog, do you frequent Facebook? How many friends do I have there? How many “likes” do you average a day? How many share your posts? Do you write about your book or do you write about an aspect of your life that others might find interesting and entertaining? Do you ask others to read your blog? Do you post a link to it when you post? Are you totally engaged in social networks? Is your book on Amazon.com? Do you have an author page there? How about Amazon.uk, Amazon.de or all the other places Amazon sells books around the world?
Do you frequent Twitter? How many followers do you have? How many retweets do you get per day? What do you write about?
Do you have a Facebook Page? How many likes do you have there?
Do post on your blog at least once a week? How many follow your blog? Are you using the proper meta data to attract readers? Do you only write about your book? Why? What subjects might be of more interest? What do you do for a living? What are your political persuasions? Have you been in love? Are you divorced? Do you have children? What are your hobbies? Have you traveled? What’s the most exciting thing that ever happened to you? Need help finding more subjects to write about? Ask.
Do you have a Website? WordPress makes it easy to combine your blog and Website on one site. Look around ours as an example.
We’ve already mentioned Amazon Author Pages, but it doesn’t hurt to mention them again, so do you have an Amazon Author Page for every country in which Amazon sells books? Do you engage with other authors on Amazon?
Are you on Goodreads? Are you active there? Do you know that every time you read a book there a notice goes out to others you engage with there? Are you active there?
These questions just scratch the surface. There are tons of ways an author can engage with potential readers. Just don’t be a pest and just talk about your book. Try that in face to face conversations and watch eyes glaze over. It’s no different on Social Media, your blog or anywhere else. People want to be entertained. You are in the entertainment business so entertain—and mention your book occasionally.
I’ve noticed professional salespersons are the most interesting people. Why is that? Successful sales people know the best way to sell something is to be personable—to engage others in conversation and to not hog the floor.
People who LIKE you are more apt to buy something from you. When in conversation with others, try to be engaging, try to get their interest, try to get them to like you. When you make a friend, eventually he/she will ask what you do and, bingo, you tell them you’re an author. Oh, what do you write? And you tell them? Do you ask them to buy your book? No you don’t. They might ask where they can find a copy and you might get a sale—but don’t bank on it. Always remember the 10 rule—for every 100 friends you have, 10 might buy your book. The key word here is MIGHT.
Marketing is hard. All authors love to write but despise marketing. Those who tolerate the fact they hate it but do lots of it anyway are usually successful. Those who despise it and give in to that hatred are not successful. Think about it: If no one knows you wrote a book, with all the millions and millions of books to choose from out there, how in the world are they going to stumble upon yours?
Here’s an article that kind of backs up what’s being said above:Building A Crowd.
There’s loads of information on the internet about marketing and the general consensus in all of it says just one thing: If you do nothing, you will sell nothing. If you do a little, you’ll sell a little. Lastly, there IS a direct correlation between your marketing effort and sales.

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