Authors Hate Marketing Books

Everyone hates marketing books. So if you hate marketing your books, you’re normal. If you have a great book, it can make you very rich. If you don’t believe it, ask any famous author and, while you’re at it, also ask him or her whether they also hate marketing. I believe you’ll find they not […]

Don’t Cry If Your Book Isn’t Selling

The lament usually goes something like this: I was published by this small publisher who did nothing to market my book and because of that it sold only a few copies. Authors reference the fact that with a small publisher there’s no book signings, no full page ads in the New York Times and no […]

It’s Busness, Partner

A person the other day complimented me on getting back to her so quickly about her query. She also wanted to know how I decide to ask for a writing sample or reject at the query level. My process is very simple. When someone queries me, I Google them to see if they’ve done anything […]

Do Publishers Market to Readers?

Do publishers advertise books? Yes, but not directly to readers. Larger publishers produce book catalogs that are sent through their marketing department to their distributors, who, in turn, send them to bookstores. Publishers also send books to reviewers at Publisher’s Weekly, Kirkus, and The Library Journal. Do reader subscribe to these review magazines? No. These […]